BLEED: Add 1/4" to artwork for each bleeding edge Minimum bleed 1/8"
eg. full page 11" x 14" bleed ad should have 11 1/2 x 14 1/2" artwork

BLACK & WHITE & SPOT COLOR
Halftone Screen - 100 line recommended 120 line acceptable

FULL PAGE ADS
Supply ´ FULL SIZE COMPOSITE FILM NEGATIVE RRED
Actual Trimmed Page Size - 11" x 14". Live Copy/Safety - 1/2" inside Trim Size.
Bleed ads allow 1/4"additional bleed area for each bleeding edge

INSERT ADS
Supply ´æFULL SIZE COMPOSITE FILM NEGATIVE RRED Ad sizes as listed above. Live Copy/Safety 1/4" inside ad size for non-bleed ads.
Bleed ads allow 1/4"additional bleed area for each bleeding edge and 1/2" Live Copy/Safety

NOTE:
If you cannot suppy art in film negative format we will accept
ACTUAL SIZE PHOTOSTAT or 100 line SCREENED VELOX or LINO POSITIVE PRINT-
Ready for Paste-Up. Live Copy 1/4" inside margins
There is a small additional negative charge for ads supplied in this format

SPOT COLOR Include separate negative or overlay for each spot color specified

FULL COLOR, 4-Color Process
Halftone Screen : Cover Only - 150 recommended ´ 133 line acceptable
Interior pages - 100 line recommended ´ 120 line acceptable

Supply ´æFULL SIZE 11 x 14 " COMPOSITE FILM NEGATIVE COLOR SEPERATIONS RRED
Actual Trimmed Page Size - 11" x 14". Live Copy - 1/2" inside Trim. No Charge for Bleed.
Negatives should be right reading, emulsion down Rates for process color do not include seperations.
Proofs acceptable : printed progressive prooofs, chromalin or color key. 2 sets requested.

• CAMERA READY ARTWORK
  Customer is liable for reasonable additional Make-Ready Charges assessed for art supplied not Camera-Ready. $35.00 minimum negative charge for board art.
• DISPOSITION OF ARTWORK
  Artwork to be returned only if requested, in writing, by the advertiser and submitted with S.A.S.E.
  Mechanicals retained for 6 months after publication.

FAD MAGAZINE 415 647-7091